MassiveMusic expands into the Middle East with Dubai office

The agency of record introduces its global expertise on music and sound to agencies and brands in the Middle East

MassiveMusic has announced the opening of its newest office in Dubai, UAE. MassiveMusic Dubai marks further expansion for the music and sound agency and partner. They have previously worked with brands in the Middle East, such as Qatar Airways, RTA Dubai, Ithra, NEOM and Tadawul, to develop their music and sound strategies.

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The MassiveMusic Dubai office will be led by Pierre Carnet, managing director, and focus on developing the expertise and excellence of local brands, agencies and government entities through music and sound. With music and the arts flourishing in MENA as the fastest growing region for music in the world, it’s a pivotal moment for brands wanting to implement effective sound and music strategies.

“We’re absolutely thrilled to be kicking off this new adventure in Dubai and the wider region, which has long been burgeoning with creative talent and ideas. We’ve worked with some fantastic brands over the years across MENA and have established the agency as the number one leader in music and sonic branding,” says Hans Brouwer, founder at MassiveMusic. “MassiveMusic can now offer a global approach to the Middle Eastern market, combining the creative thinking of a local team and the overarching strategy of a global music agency.

Pierre Carnet, managing director at MassiveMusic Dubai, adds, “With sound and music being a growing priority for MENA marketers, I’m very excited to see what we’ll be able to achieve by creating memorable sonic identities and award-winning sound and music content. We can’t wait to show the effectiveness of MassiveMusic’s approach, bringing our vision for a universally better-sounding world to new places. Personally, I’m also very excited about developing our local network of talented musicians, artists and music experts, and increasing the interconnectivity between the arts and the business world which is key to our DNA.”

MassiveMusic Dubai will be operational from mid-Nov 2022 and will be MassiveMusic’s tenth global office, following Amsterdam, London, New York, Los Angeles, Tokyo, Berlin, Warsaw, Sydney and Singapore.