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Marushika speaks in patterns for Autumn/Winter 2025 launch

'Spoken Patterns' by Marushika and Bigsea TV aims to draw a parallel between the fabric of humanity and fashion design.

MarushikaMarushika's 'Spoken Patterns'.

Luxury Indian womenswear brand Marushika has unveiled its latest campaign, ‘Spoken Patterns’, for the Autumn/Winter collection of 2025.

In collaboration with creative production house Bigsea, the campaign was born from the insight that patterns are not only visual, but deeply human.

This idea also resonates with Marushika’s core vision – bringing artistry, authenticity, individuality, and interfusion to life.

Therefore, the campaign aims to connect the intricacies of Marushika’s garments with the intangible patterns that define the fabric of humanity – hearts, minds, and souls.

“Spoken Patterns reflects our belief that fashion is not only about what is seen, but also about what


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.