Next generation marketing and technology consortium, Two99, has announced the expansion of its operations to the Middle East.
This strategic expansion by the India-headquartered martech group marks the company’s commitment to becoming a global powerhouse in marketing and technology solutions. By establishing its presence in the Middle East, Two99 hopes to position itself as the partner of choice for businesses seeking innovation, sustainable growth, and meaningful audience engagement.
The group hopes to redefine digital solutions in the region by offering brand advertisers and marketers cohesive services across immersive metaverse world-building, AI-driven personalisation and automation, performance marketing, influencer-driven strategies and more.
The expansion sees Two99 setting up its initial headquarters in Dubai, with plans to further expand into international markets like the US and Japan in the second quarter of 2025.
“2025 will belong to brands that embrace technology while staying authentic and human,” said Agam Chaudhary, Co-Founder of Two99.
“Our expansion into Dubai is more than just a business decision for us. It’s a reflection of our belief in the Middle East’s potential as a hub of innovation and enterprise. We are here to partner with organisations that aspire to redefine their digital future while staying relevant and human in their approach,” he said.
Two99 attributes its track record of success to its ability to deliver results tailored to clients’ goals. The company claims its core strategy involves crafting campaigns aligned with regional languages and leveraging the latest marketing technologies. Through these practices, Two99 claims its clients are prepared to navigate the complexities of the modern business landscape.
“Our mission has always been to empower businesses with cutting-edge tools and strategies to help them excel in the face of change,” said Chaudhary. “With our expansion into Dubai, we are well-positioned to offer solutions that not only protect and grow businesses but also help them connect with their audiences in authentic and impactful ways,” he added.”
In addition to aligning marketing spend with business growth through its various offerings, Two99 also says it offers services in cybersecurity to safeguard clients from the threats of the modern digital world.
