Imran Khan, CEO and Founder, PIXL Group discusses measurement strategies and their impact.
Having super-specialised in marketing for the real estate industry, I will say one thing without a doubt: impact measurement is no novelty for a sector obsessed with sales numbers. Success has always been equated with one goal: a 100 per cent sold-out property.
In today’s off-plan heavy real estate market in Dubai, the marketing agency is also expected to commit to sales volume and velocity. Residences are a high-involvement, high-worth purchase. This is especially tricky for off-plan and new developers who, unlike other indust
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