Coca-Cola, which received wide acclaim for its Christmas ads this year, plans to reduce the size of its marketing workforce as part of a major restructure. It is currently going through a consultation process.
In its Coca-Cola GB operation, the business has a marketing team of about 30 staff. A majority of these roles are thought to be affected by the restructure.
There are also about five communications and public affairs roles, but it is unclear exactly which ones are involved at this early stage.
The global restructure, which has been planned for months, follows a Christmas campaign season in which Coca-Cola received acclaim for its ads “Holidays are coming” and “The letter”, the latt
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