Millennials, the most influential generation, make up 1.8 billion of the world – that’s 23 per cent of the world’s population (MSCI, 2020). Growing up with technology, visual communication (Images, videos, infographics) has become the most effective method of consuming information.
Maya Hamad, founder of Emoteyes, says that: “As a result of millennials growing up in the fast-paced digital world, methods of finding information has never been a difficult task. They also retain information better when it’s visually appealing and easy to consume. If we want to attract their attention, we need to align our marketing strategies with their online consumption methods”
Our brains consum
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