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Marketing Game Changers 2021: Najwa Raslan, DHL Express Middle East and North Africa

Marketing Director, DHL Express Middle East and North Africa
years in current position: 2
years with current company: 10
previous jobs: Prior to DHL I worked at Memac Ogilvy & Mather for six years, and before that at a local events and PR agency.
recent campaigns: DHL MENA eShop app.

What is your goal in your current role? 
My goal is to grow the role of marketing for our brand across the region. This region is very unique in how it shares a language and a culture.
I think this provides some great opportunities for brands across MENA.
Do you have a guiding principle? 
We do; it is an internal elaborate strategy that we all collectively work towards.
How do you make agency


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