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Marketing Game Changers 2021: Bilal Adham, Batelco

Chief marketing officer, Batelco
years in current position: 2.5
years with company: 2.5
size of department: 22
previous jobs:
• Head of group digital, Landmark Group – Dubai & India
• Head of digital marketing, Jack Wills – UK
• Digital transformation consultant, Accenture
recent campaigns:
• Stay-at-Home Heroes
• Fastest & Largest 5G Network
• Fiber 1 Gbps

What is your objective in your current role?
To champion the customer, elevate the Batelco brand and use data and creativity effectively to drive and grow our business.
Do you have a guiding principle?
Data is your friend. Real-world data empowers marketing and lets it realise its potential as a growth driver. Marketing and b


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