E=MC2 – The Evolution of Media Consumption
In this episode, Campaign’s editor Austyn Allison is joined by MBC Media Solutions’ head of client partnerships, Ryan El Hajjar, to discuss what Covid has done to people’s consumption habits and what the future holds for broadcasters and brands.
Join us to hear how traditional channels such as linear TV are being amplified by new technology such as VOD and social media. Find out where people are consuming content, and what brands can do to get closer to their customers across channels.
Podcast in Anghami –> https://play.anghami.com/episode/1033455108
Podcast in Spotify –> https://open.spotify.com/episode/3gg2wCafN710J5dSppx4ww?si=7di08NqiTKiTSlgqkmEatw
Podcast in Apple –> https://podcasts.apple.com/gb/podcast/e-mc2-the-evolution-of-media-consumption/id1572426288?i=1000543263807
Host and script: Austyn Allison, editor, Campaign Middle East
Guest: Ryan El Hajjar, head of client partnerships, MBC Media Solutions
Editing: Georges ‘Josh’ Rouhana (Anghami) and Sofia Serrano
Production: Sofia Serrano