fbpx
AdvertisingCreativeFeaturedVideo & Audio

Motivate Val Morgan shares ads during the release of James Bond – No Time To Die

Cinema advertising firm Motivate Val Morgan has made a selection of the advertisers who gained coverage during the release of one of the most expected movies of the year, James Bond: No Time To Die.

Tuesday, October 5 was the official Global James Bond Day – a celebration of 59 years of the Bond franchise since the release of Dr. No in 1962. This year,  marked the celebration of the success of Daniel Craig’s last turn as 007 in No Time To Die.

On the 30th September 2021, the ‘licensed troubleshooter’ came back to the big screen with big numbers, exceeding conservative pre-weekend projections by rocketing to record US$119M in its opening weekend at the international box office (in a total of 54 markets).

The 25th James Bond film is also the first Hollywood title of the pandemic-era to cross US$100M in its international launch without China.

No Time To Die opened on 985 screens in the Middle East, making it the biggest release in the market this year. UAE and Saudi Arabia grossed US$2M and US$1.8M, respectively, at its opening weekend (Sept. 30 – Oct. 3).

The weekend opening of James Bond – No Time To Die was not only a busy weekend at the cinema, for it was also the busiest weekend’s in 2021 for Motivate Val Morgan, as they witnessed an influx of brands joining the ‘BondWagon’ to secure advertising alongside the most anticipated movie of the year.

Motivate Val Morgan (a sister company of Campaign Middle East) shared the following list of advertisers who gained coverage during the 007 agent’s movie premiere:

DHL

Campaign Type: Follow A Movie (No Time To Die)
Country: Egypt
Locations: VOX Cinemas – City Centre Alexandria, City Centre Almaza, Mall of Egypt

B.Tech

Campaign Type: Follow A Movie (No Time To Die)
Country: Egypt
Locations: VOX Cinemas – City Centre Alexandria, City Centre Almaza, Mall of Egypt

Christian Dior

Campaign Type: Follow A Movie (No Time To Die)
Country: KSA & UAE
Locations: Multiple AMC, Muvi, Reel and VOX cinema locations

Cartier

Campaign Type: Follow A Movie (No Time To Die)
Country: KSA, UAE & Qatar
Locations: Multiple Muvi, Reel and VOX cinema locations

Spotii

Campaign Type: Follow A Movie (No Time To Die)
Country: KSA & UAE
Locations: Muvi Cinemas – Mall of Arabia and VOX Cinemas – Riyadh Park Mall

Armani / Prive

Campaign Duration: Sept. 30th to Oct. 29th
Country: UAE
Locations: Reel Cinemas – The Dubai Mall and VOX Cinemas – Mall of the Emirates

Galaxy Fusions

Campaign Duration: Sept. 30th to Nov. 3rd
Country: UAE
Locations: Reel Cinemas – The Dubai Mall and VOX Cinemas – Mall of the Emirates, City Centre Mirdif, Nakheel Mall and Wafi City

*A total of three commercials that will screen in rotation.

Land Rover (Defender)

Campaign Duration: Sept. 30th to Oct. 13th/Oct. 20th
Country: UAE & Kuwait
Locations: Multiple Reel and VOX cinema locations

Saudi German Hospital

Campaign Duration: Sept. 30th to Dec. 1st
Country: UAE
Locations: Multiple Reel and VOX cinema locations

Campaign Duration: Sept. 30th to Dec. 1st
Country: Kuwait
Location: VOX Cinemas – The Avenues

Yas Island

Campaign Duration: Sept. 30th to Oct. 13th
Country: UAE
Locations: Multiple Reel and VOX cinema locations

Atlantis

Campaign Type: Follow A Movie (No Time To Die)
Country: UAE
Locations: Reel Cinemas – The Dubai Mall, Dubai Marina Mall and The Pointe, and VOX Cinemas – Mall of the Emirates

Prada

Ad Format: 4DX
Campaign Duration: Sept. 30th to Oct. 27th
Country: UAE
Locations: Multiple VOX cinema locations

Kuwait Finance House

Campaign Duration: Oct. 1st to Oct. 21st
Country: UAE
Location: VOX Cinemas – The Avenues

*A total of three commercials that will screen in rotation.

Doha Academy

Campaign Type: Follow A Movie (No Time To Die)
Country: Qatar
Location: VOX Cinemas – Dubai Festival City

RedBull Mobile

Country: Oman
Locations: Multiple VOX cinema locations

The campaign was meant to commence on Sept. 30th; however, it has been delayed due to Cyclone Shaheen raging through parts of the Gulf region – mainly Oman. The campaign will therefore commence at a later point in October 2021.

Lincoln 

Campaign Type: Follow A Movie (No Time to Die)
Country: UAE
Location: VOX Cinemas – Yas Mall, Mall of the Emirates, Mercato and City Centre Mirdif
*The two commercials will screen in rotation

LEGO

Campaign Type: Follow A Movie (No Time to Die)
Country: UAE
Location: Reel Cinemas  – The Dubai Mall

Bank Muscat

Campaign Type: Follow A Movie (No Time to Die)
Country: Oman
Location: Multiple VOX cinema locations

Audi (Q5)

Campaign Duration: Oct. 4th to Oct. 24th
Country: KSA
Location: VOX Cinemas – Riyadh Park Mall and Muvi Cinemas – Mall of Dhahran

On-screen advertising wasn’t the only hit during the release of Not Time To Die. From digital screen ads by DHL, a sampling activity by Galaxy, to a car display by Aston Martin at the premiere/opening in Egypt and more, check out the off-screen activities booked through Motivate Val Morgan on the weekend starting Sept 30th.

“In Bond we believed, and as always… 007 delivered!” says the Motivate Val Morgan team.

Motivate Val Morgan also invites for a lineup of movies ahead: Venom: Let There Be CarnageThe Last DuelEternalsSooryavanshi (Hindi), Annaatthe (Tamil), House of GucciWest Side StorySpider-Man: No Way HomeThe Matrix ResurrectionsThe King’s Man83 (Hindi) and more,  so that advertisers align their brand alongside the release of these anticipated blockbusters.

Contact a member of Motivate Val Morgan sales team for on and off-screen cinema advertising opportunities over the weeks ahead.

Sources: Motivate Val Morgan website, 007.com, Deadline, The Hollywood Reporter and Box Office Mojo

Comments