Vikram Krishna
Executive vice-president, head of group marketing & customer experience, Emirates NBD
Previous jobs
• Head of retail loans, Emirates NBD
• Head of retail products & marketing, Emirates Bank
• Senior vice-president, marketing, retail assets, HSBC, India
• Vice-president & head of mortgages, North India, CitiFinancial
Recent campaigns
Emirates NBD’s public awareness campaign on safe banking It Wasn’t Me raised awareness of a serious issue in a light-hearted video that parodies Shaggy’s popular song. The video went viral and is a great example of how humour and creativity can be used to educate consumers and influence social change.
Recent achievements
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