Faisal Ali Al Eisawi, regional managing director, Digitect.
The world is changing at its fastest pace since the days of the industrial revolution. We’re embracing a world where we concomitantly have one group of consumers who are struggling to keep up with the latest technological and digital advancements, while another generation of customers are demanding an active seat at the table through co-creative, cultural relevance, immersive and interactive media channels, and digital technologies.
Marketers in the Middle East have quite a task on their hands – to ensure that their brand building and sales efforts ar
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