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posted on Oct. 07, 2024 at 9:37 amOct 7, 2024

Manchester United’s Matt McKie places sports marketing in the spotlight

posted on Oct. 07, 2024 at 9:37 amOct 7, 2024

Ahead of his keynote at the Athar Festival, Manchester United’s Matt McKie speaks to Campaign Middle East about unlocking growth opportunities, as well as positive brand and revenue impact through sports marketing.

Sports marketing in the Middle East has grown into a blend of ambitious vision, substantial financial investment, economic diversification in action, and strategic partnerships.
Having become the home of global sporting events such as the Formula 1 Grand Prix, the FIFA World Cup, the Dakar Rally, several golf championships, and most recently the Esports World Cup, the region has witnessed the rise of state-of-the-art infrastructure, sports influencers, brand-building collaborations, sponsorship deals, naming rights, merchandising, intellectual property (IP), media and broadcast tie-ups, record viewership numbers, and die-hard sports fan community bases.
Campaign Middle East had the oppo

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Tags:advertisers Athar Athar – Saudi Festival of Creativity Athar Festival Brand Brand Building broadcast Consumer behaviour Dakar Rally Director of marketing economic diversification eSports World Cup F1 fan communities fans FIFA Fifa World Cup financial investment Formula 1 golf championship Grand Prix intellectual property Manchester United Matt McKie media merchandising naming rights Qatar Saudi Arabia sponsorships sports influencers Sports Marketing strategic partnerships strategies UAE viewership

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.