Sports marketing in the Middle East has grown into a blend of ambitious vision, substantial financial investment, economic diversification in action, and strategic partnerships.
Having become the home of global sporting events such as the Formula 1 Grand Prix, the FIFA World Cup, the Dakar Rally, several golf championships, and most recently the Esports World Cup, the region has witnessed the rise of state-of-the-art infrastructure, sports influencers, brand-building collaborations, sponsorship deals, naming rights, merchandising, intellectual property (IP), media and broadcast tie-ups, record viewership numbers, and die-hard sports fan community bases.
Campaign Middle East had the oppo
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Tags:advertisersAtharAthar – Saudi Festival of CreativityAthar FestivalBrandBrand BuildingbroadcastConsumer behaviourDakar RallyDirector of marketingeconomic diversificationeSports World CupF1fan communitiesfansFIFAFifa World Cupfinancial investmentFormula 1golf championshipGrand Prixintellectual propertyManchester UnitedMatt McKiemediamerchandisingnaming rightsQatarSaudi Arabiasponsorshipssports influencersSports Marketingstrategic partnershipsstrategiesUAEviewership
