Mall of the Emirates, owned and operated by Majid Al Futtaim, has collaborated with Cisco, a worldwide leader in IT and digital transformation to bring customers an immersive, digitalised, and personalised shopping experience that introduces a sense of inclusive belonging through the launch of the “Store of the Future”. This store not only creates a more compelling and enjoyable shopping experience but also a simplified one. The first retailer to take over the cutting-edge space is THAT Concept Store, Majid Al Futtaim’s home-grown, luxury destination.
For the first time ever in the region, customers and visitors in Dubai will get the exclusive chance to interact with the unique, fully
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