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This is how mobile apps are driving business growth in a pandemic world, by SHAREit’s Karam Malhotra

Mall of the Emirates and Cisco showcase high-tech shopping at Store of the Future

THE WORK

Zidan

Egypt’s Tie House picks former pro-footballer Zidan for latest campaign

Emirates NBD SHARE Credit Card

Digital Featured The Work Video Video & AudioJul 9, 2025

SHARE by MAF reimagines AI use in bold Emirates NBD SHARE Credit Card launch

Your Bazaar

Advertising Creative Featured Partner content The WorkJul 8, 2025

Shantelle Nagarajan

Your Bazaar sonic identity: A gold-winning sound for a new kind of marketplace

BAYN Launch

Featured Marketing Media The WorkJul 4, 2025

Archer Media delivers immersive road branding for BAYN launch

Coolest Class

Creative Digital Featured Marketing The WorkJul 4, 2025

Shantelle Nagarajan

GymNation’s “Coolest Class” activation beats Dubai’s heat

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

BackLite Media releases annual publication SpotLite 3.0

Jul 4, 2025

MiQ launches MiQ Sigma to unify programmatic ecosystem through AI

Jun 4, 2025

The future of marketing is intelligent, integrated and inspiring

Jul 3, 2025

Alex Pineda joins Horizon FCB Dubai as Chief Creative Officer

Jul 7, 2025

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