AdvertisingDigitalFeaturedMediaThe Work

#MakeItRight: A campaign by UN Lebanon and TBWA\RAAD on World Environment Day

UN Lebanon & TBWA\RAAD collaborate to launch a wake-up call for mankind to #MakeItRight on World Environment Day

Every year the world celebrates World Environment Day on 5 June, a day dedicated to focusing efforts of the governments, businesses and citizens on pressing environmental issues.

This year’s theme is biodiversity — a call to action to combat the accelerating species loss and degradation of the natural world. However, nature is sending us a message. There is an urgent and existential concern due to recent events around the world from bushfires to locust infestations to a global pandemic. All of those demonstrate the interdependence of humans and the webs of life in which they exist.

The emergence of COVID-19 has underscored the fact that, when we destroy biodiversity, we destroy the s

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.