Dubai-based PR agency Sherpa Communications has been appointed by DXBUY, the UAE’s first B2B e-commerce platform that connects small businesses with manufacturers and wholesalers, to announce its official launch in the region.
Speaking on the occasion, Anastasiya Golovatenko, Account Director at Sherpa Communications commented, “It is great to see a number of innovative technology startups being launched in the UAE. As a communication agency, we understand the nuances to create awareness these innovative business ideas require and develop strategies to positively influence its key target audience. It has been a proud moment for us to partner with DXBUY to support their launch and be able to effectively deliver their brand message.”
Available to all businesses in the UAE to download and self-register, the mobile eCommerce app is designed to simplify the buying process by offering convenience, control, and choice.
Co-founded by two experienced entrepreneur brothers, Rizwan and Adnan Zubairi, DXBUY’s mobile-first approach is designed to make the everyday buying process faster, smarter, and cheaper for retail buyers. The company helps fill the gaps in supply chain and provides a wide range of products by having multiple vendors and brands on a single platform. Buyers can be assured of getting cost-effective, timely deliveries and could further benefit by reducing their inventories to save on precious real estate space.
The platform leverages data-driven technology to efficiently operate across the high volume, low transaction value categories by optimizing sales and logistics cost. It further supports local manufacturers, wholesalers, and brand owners to streamline their operations with greater visibility and insights about their product categories.
Since the BETA launch of the application in December 2019, the eCommerce app has since earned the trust of multiple SMBs including groceries, mini-marts, restaurants, cafeterias as well as few laundries, hardware shops, cleaning supply and catering companies.
“With the progression of technology and changing consumer preferences, B2B buyers fancy a B2C shopping experience for their every-day business purchase needs. With a sleek app, extensive product range and dynamic pricing, we at DXBUY have thus raised the bar in B2B e-commerce,” commented Rizwan Zubairi, COO – DXBUY.
“UAE has the world’s highest mobile penetration and digital commerce was identified as a high government priority in UAE’s Vision 2021. We have tapped into a niche where online transactions were barely existent. The response from early users of our app has been overwhelming and we believe the future of digital commerce is now!” said Adnan Zubairi, CEO – DXBUY.
The campaign delivered by Sherpa Communications focused on establishing brand presence in the region to help bolster DXBUY’s operations. A large part of the campaign also focussed on executive profiling, highlighting the expertise and business acumen of the co-founders of the platform.
Sherpa Communications today supports brands in varying industries such as Technology, Education, Business Consulting, Telecom, Health & Fitness, Innovation, Automotive and Lifestyle amongst others. The PR agency offers several benefits to clients such as speed and agility, greater focus and senior involvement, increased value for money and campaign creativity.