Project Agora is hosting “The Publisher Sessions” on 19th November, a by-invitation, virtual thought leadership forum for sell-side partners. A few days before the event Marilena Manatou, Project Agora’s Customer Success Director speaks with Mahmoud Hamdy, Head of Marketing and Advertising at Argaam Investments (Akhbaar24), about this year’s changing conditions for publishers, the status of programmatic, header bidding and brand safety.
It’s been an extraordinary year with many unforeseeable changes. How have your priorities shifted to adjust to the latest market conditions?
Mahmoud Hamdy, Head of Marketing and Advertising at Ar
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