WPP Media Tina Gretlund and Maersk Rasmus Rudnik HansenMaersk has appointed WPP Media as its new global strategic partner, with responsibility for managing marketing activities across 130 countries, including the Middle East region, from a central hub in Copenhagen.
The partnership is expected to strengthen Maersk’s marketing presence in the Middle East and Africa, with WPP Media supporting brand-building across diverse markets while maintaining consistency at a global level.
A key part of the agreement is WPP’s AI-powered Open platform and its Open Media Studio (OMS), designed to give Maersk greater visibility and actionable insights into its marketing investments. The system will enable the shipping and logistics company to balance global
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