Mad Stars, one of Asia’s international advertising festivals, announced the winners for 2022 at a grand ceremony in Busan, South Korea, on Saturday night.
The festival announced Impact BBDO as the Agency of the Year winning 3 Grands Prix, 6 Golds, 6 Silvers, a Bronze and 3 Crystal trophies. Earlier, the agency had also picked up the most finalists in the world with 46 pieces in the running for metal.
The region won four Grands Prix in all — Impact BBDO bringing home three of those for its ‘Elections Edition’ campaign for Annahar Newspaper, which also had won a Grand Prix previously at Cannes Lions this year. These three awards were in the Outdoor, Human Rights, and Print categ
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