At the halfway mark of the 2020s, consumer behaviour has changed significantly, with shoppers calling for recognition, trust and value-alignment from the brands they welcome into their lives.
Shoppers want their brands of choice to truly know them. As a result, brands are shifting their loyalty marketing strategies, evolving from transactional point-reward systems to complex tech powerhouses
that intimately interact with individual shoppers.
In the UAE, 87 per cent of consumers are more likely to shop frequently if they receive personalised special offers, according to research by Comarch. 37 per cent of Saudi Arabia’s respondents join loyalty programmes for the value of rewards.
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