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Campaign Editorial
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Lost in translation: Why foreign agencies tend to miss the mark in Saudi Arabia

Campaign Editorial
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Petromin Corporation's Hussein M. Dajani shares why it's important to understand that Saudi Arabia is more than just another market — it is a world of its own, and demands respect, on-ground presence, local talent, and excellence.

Hussein M. Dajani, Group Chief Marketing and Customer Centricity Officer, Petromin Corporation shares his perspectives on marketing in the Kingdom of Saudi Arabia
Saudi Arabia is in the midst of a remarkable transformation, driven by Vision 2030, which has triggered rapid growth across industries. As the Kingdom opens new doors to businesses, agencies from around the globe, especially those from neighbouring GCC markets, are eager to capitalise on the opportunities.
But the truth is: breaking into the Saudi market is more than just landing a few big contracts – it is about truly understanding the market and delivering campaign


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Tags:adaptabilityAdvertisingAgenciesarabicCampaignscommunityConsumer behaviourcultural dynamicscultural nuancesfaithfamilyHijaziHussein DajaniHussein M. DajaniIdentityKSAlanguagelocalisationmarketingNajdiPetromin Corporationprideregulationsresponsible humourSaudi ArabiaSaudi clientsSaudi focusSaudiFocustechnology

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