DoubleVerify has announced that its DV authentic brand suitability solution has been deployed by L’Oréal Middle East.
Working with UM MENAT, L’Oréal has used ABS to optimise its campaign performance and successfully manage placements in brand-suitable environments.
ABS is DV’s most advanced pre-bid solution, enabling advertisers to create a centralised set of brand safety, suitability and fraud controls.
Aligning pre-bid filtering and post-bid measurement functionalities allows advertisers to significantly lower block rates, drive performance and ensure the ad placement is suitable for the brand.
Raja Yazigi, Media Director at L’Oréal, said: “The superior performance of DV authentic br
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
