Spanish fashion house Loewe has been awarded the first ever Luxury and Lifestyle Lions Grand Prix.
The award-winning work was for a short produced by American stop-motion animator Andrea Animates, promoting a collaboration with Japanese ceramic studio Suna Fujita.
A new category for this year, the Luxury and Lifestyle Lions celebrate work and communications for luxury goods and experiences that bring “an aspirational lifestyle to life”.
There were 188 entries and seven Lions were awarded by the Jury.
Jury president Charles Georges-Picot, taking a break from his day job as chief executive global luxury practice at Publicis Groupe, praised Loewe for its respect for other cultures and
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Tags:Loewe
