The Loeries and Constitution Hill – the venue for this year’s Loeries Creative Week, taking place in September – have launched an innovative campaign to elicit creative solutions to deal with challenges around the Coronavirus – or COVID-19 – pandemic.
Based on the principle that now, more than ever, the world needs brave creativity to keep it thriving, the Loeries and Constitution Hill have challenged the brand communication industry to come up with proactive ideas to help alleviate critical problems currently facing society as the COVID-19 pandemic takes a foothold across Africa and the Middle East.
Potential campaigns include ideas to prevent consumers from stockpiling,
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