Loeries chairperson and chief creative officer of Grey Africa, Fran Luckin, shared her chairperson’s report at the recently held Loeries AGM which included her thoughts on the impact of creativity during the challenges of the past year. She shared her experience of stepping into the role during an unpredictable time and how circumstances inspired more innovation in the industry.
At the start of the Covid-19 pandemic, many awards were cancelled as uncertainty hit markets around the world. “The Loeries team and board decided that the Loeries had a moral imperative,” says Luckin, “Key was to continue to offer the industry a much-needed morale boost, to bring the advertising communi
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