GES appoints Calvin Campbell as associate director, content and multi-media

GES appoints Calvin Campbell as associate director, content and multi-media to fuel brand experiences with compelling content and multi-media.

Technology transforms how we engage. Content is the voice that entices behavioural change.

With over 14 years global experience in creative brand communications and multimedia storytelling, Calvin is an agile strategic thinker, pioneering world-class immersive experiences.

He began his career working on international sports events for the likes of the A1 Grand Prix, FIFA Confederations Cup and the FIFA World Cup.

His skills in brand expressions produced engineered retail marketing solutions for clients such as Nokia, Audi and Cartier.

Calvin’s passion for film and technology lead to producing a variety of TV Commercials for Mercedes Benz, Bentley, VW, Meraas, and LG, in tandem with working on more complex narratives in reality TV programming such as Masterchef, Big Brother and The Real Housewives.

With a focus on experiential campaigns, Calvin has worked with The Bill and Melinda Gates Foundation, The Crown Prince Court of the UAE to also ‘being part of history’ working with a team of creatives that produced The Al Diriyah Oasis in Saudi Arabia.

Having worked in the Middle East over the past 7 years, Calvin saw the growing demand for meaningful brand contact solutions that stand out from today’s clutter and harnesses the power of immersive experiences.

Jo Webber commented “Calvin joins the GES family and our partners to enhance our multimedia narratives. His unique experience crossing TV, live events, sports, luxury brands and FMCG campaigns will bring a fresh approach to GES’ up and coming specialist brand experiences.”