By TJ Lightwala, managing director, lead for experience services, MENA, Accenture Interactive.
June 25 was marked with relief for brands, marketers and the advertising fraternity at large. It was the day Google announced the delay of its cookie-blocking privacy plan to 2023, and it prompted the question of what that will mean for marketers now. There are two impacts here. The first is that marketers will need to protect the consumers’ or users’ choices and privacy, and the second is that the industry must find a way for good quality content and publisher portals to generate ad-based revenues. For now, the rush to predict and get ready for whatever a post-Covid world will look like has
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