PlayStation 5: Middle East Launch
In anticipation of the regional launch of PlayStation 5, LIGHTBLUE conceptualised a series of world-class stunt executions with a diverse audience in mind to bring to life the limitless possibilities of PS5. Each execution was developed in consideration of the current limitations with a strong focus on stunts that are shareable by design, gaining maximum exposure for the launch on social media and digital channels across the Middle East. LIGHTBLUE’s longstanding partnership with Sony PlayStation has spanned 14 years.
Agency: LIGHTBLUE
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