Lightblue creates animations for Vacheron Constantin's Spirit of Ramadan

Vacheron Constantin – Spirit of Ramadan

Aiming to go beyond traditional Ramadan brand messaging, Vacheron Constantin combined heritage and tradition with modern innovation, harmonising the brand’s values with those of the true spirit of Ramadan. Built around Arabic proverbs which evoke emotions of purity, thoughtfulness and self-discovery, the campaign revolved around three main concepts: ‘Every sun has to set’, ‘For you, a thousand times’ and ‘Time is made of gold’, with each metaphor representing a unique moment in time. With a three-part series achieving more than 1.2 million views, the campaign sees one man’s journey from self-reflection to travelling treacherous waters for his true love and honouring tradition with his new family.