Dentsu International has been selected as Standard Chartered’s Media Agency of Record for a further five years, having successfully defended the account in a competitive pitch.
Sumeet Single, Country Head, Corporate Affairs, Brand & Marketing, Standard Chartered Bank commented: “Dentsu continues to deliver a deep knowledge of our business and how we can drive growth through media. At Standard Chartered, we are here for good. It’s the motivation of our business, and a principle we clearly share with dentsu in the commitments and progress they’re making to be a force for good. Working with a partner with shared values and ambitions has created a strong partnership for us to build on, and I look forward to what the future holds.”
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The assignment covers Standard Chartered’s global markets across media planning, strategy and buying, including the Middle East and Pakistan.
Ramzy Abouchacra, CEO, Carat MENA, said: “We have built a fantastic partnership with Standard Chartered over the past four years, helping them on a journey of digital transformation and delivering performance with purpose. We are excited for the next five years as we realise a vision for growth delivered through our ‘one dentsu’ service model. We are thrilled to be continuing our partnership and I wish to congratulate all the brilliant teams of people in MENA and globally who have contributed to our competitive advantage in securing this excellent win.”