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Nescafe invites youth to ‘discover inspiration’

Watch the campaign conceptualised by Publicis Middle East.

As part of its global rebranding exercise announced in June this year themed ‘REDvolution’, Nescafe has launched an ad campaign in the region.

The 75-year-old brand had announced it would align the visual identity of all Nescafé products sold in 180 countries, and adopted a common slogan: ‘It all starts with a Nescafé’.

Part of the campaign is an ad film conceptualised by Publicis Middle East, which is currently on air in the region.

The film features a young graphic novelist, whose work is inspired by his life’s experiences. A voice over sets the tone for the story saying, “Life is full of possibilities. P


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