Image Credit: Lexus
Lexus in collaboration with MBC Media Solutions has launched a digital campaign promoting Saudi Arabia’s space mission, gaining huge views and engagement online.
Saudi Arabia’s historical mission saw the Kingdom’s first astronauts, Ali Al-Qarni and Rayyanah Barnawi and the first Arab muslim female astronaut who traveled to the international space station and back.
The campaign covering the space journey was published across MBC Group’s Twitter account. It gained 9.9 million views, with a 41 per cent view rate and 28.8 million impressions.
The corporation promoted the 10 day scie
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
