LexisNexis has produced a five-point plan to make the most of a social marketing strategy
With the rise of the digital age, more industries are taking advantage of the technological advancements and digital methods that can positively affect their lines of work. Specifically, public relations and marketing professionals are utilising strategies such as influencer marketing, which gives them a better way to target people who affect their consumers. Essentially, influencer marketing uses social media platforms and user data to determine which individuals leverage consumer behaviours, ultimately driving them to make purchases, grow businesses or spread brand awareness. That’s what makes un
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