To mark the new ‘Men’s Designer’ space at Level Shoe District, Moloobhoy & Brown felt the best way to animate the extended offering was to identify three ambassadors, one for each of the three ‘zones’. The agency created three films, one for each of the Level categories – ‘Classic’, ‘Contemporary’ and ‘Designer Sneaker’ – and chose archetypes whose own style and words resonate with Level customers.
Project: Level Series
Client: Level Shoe
District Agency: Moloobhoy & Brown
Executive creative director: Hussain Moloobhoy
Creative director: Elliott Brown
Director: Amirah Tajdin
Cinematographer: Kanamé Onoyama
Editor: Matthew Wilder
Production agency: Magnet
Producer: Wafa Tajdin
Music: Damascvs
