Music streaming subscription service Spotify has appointed Leo Burnett MEA to lead its advertising communications activity in the GCC and North Africa following a competitive review.
The Swedish music service launched in the Middle East and North Africa earlier this month. Dubai-based Leo Burnett is tasked with helping to widen the appeal of the music streaming service amongst a Middle Eastern audience.
Leo Burnett, part of Publicis Groupe and one of the most awarded agencies in the region having received multiple prizes from the likes of Cannes Lions, Dubai Lynx and The MENA Cristal Awards, aims to create compelling narratives that demonstrate Spotify’s brand leadership.
Kamal Dim
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