Leo Burnett Riyadh, an advertising agency under Publicis Groupe, has been appointed as the social media Agency of Record (AOR) for Ithra, a cultural and creative destination by Saudi Aramco. Adding to this, the Agency will also manage Ithra’s new digital well-being initiative Sync, as their digital and social media AOR.
As the incumbent agency, Leo Burnett will be responsible for driving Ithra’s social platform strategy and developing campaigns and digital communications. In the case of Sync, the agency’s focus will be strengthen the platform’s global positioning through content creation and implementing strategic social and digital campaigns.
These wins expand Publicis Groupe’s
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