Ramsey Naja is CCO at JWT MEA
“For many people around the world – well, for the population equivalent of a medium-sized country, as it turns out – 17 September 2013 was a red-letter day. Why? Well, this last Tuesday marked the global launch of something called Grand Theft Auto 5, or GTA V for the initiated.
Now you may argue that I am making a meal out of nothing more than an extremely violent video game with the kind of sexual content that makes teenagers rub their hands with glee and puritans wring theirs in despair, but then you would be either obtuse, misguided or running for the US Senate.
GTA V is not just a game. Nor is it something to be taken lightly as such, either. In fac
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