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Campaign's 40 Over 40 recognises Moustapha Mikaty, FP7 McCANN Doha as a leaders who has shaped the marketing industry.

Campaign Middle East 40 Over 40 2026: Moustapha Mikaty, FP7 McCANN Doha

Campaign's 40 Over 40 recognises Nadine Matar, Publicis Middle East as a leaders who has shaped the marketing industry.

Campaign Middle East 40 Over 40 2026: Nadine Matar, Publicis Middle East

Campaign's 40 Over 40 recognises Kinloch Magowan, Managing Partner, Assembly as a leaders who has shaped the marketing industry.

Campaign Middle East 40 Over 40 2026: Kinloch Magowan, Assembly

From search to answers: the quiet shift rewriting visibility, trust, and reputation

MMG's Ahmed Emam explores how Dubai-it is reshaping standards for premium Out-of-Home media through speed, quality and execution.

Dubai-it: What it means to build media at Dubai speed

Campaign's 40 Over 40 recognises Alex Lopes, Media Director, Interesting Times as a leaders who has shaped the marketing industry.

Campaign Middle East 40 Over 40 2026: Alex Lopes, Interesting Times

Top row, from left, UAE Government Media Office's Khaled AlShehhi, Shamal Holding's Donna Glasper, Dubai Culture and Arts Authority's Saleh AlBreiki, and Merex Investment's Lizelle Fitoussi. Middle row, from left, Diriyah Company's Naif Awlia, Initiative MENAT and Magna MENA's Lara Arbid, Expo City Dubai's Sholto Douglas-Home, and HAVAS Red Middle East's Palak Mehta. Bottom row, from left, IMPACT BBDO's Ghassan Kassabji, Merkle MENA's Deepak Mankani, and WPP Media MENA's Yasser Kaskas on destination marketing.

Destination marketing – share the soul, not only the skyline

ONE Group acquires a stake in BYSELECT

Private View by Engel & Völkers’ Diana Džaka Bičo

THE WORK

Saudi a

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

IKEA discount

Advertising Creative Featured Marketing The WorkJul 20, 2026

Shantelle Nagarajan

IKEA Alsulaiman turns a football tactic into a ‘Flat Out’ discount campaign

Spotify's Guest List featuring Chef Kelvin Cheung blends music, food and storytelling, bringing Spotify Premium features to life through a supper club.

Featured Marketing The WorkJul 20, 2026

How Spotify turned guest list into a premium supper club experience

The Displaced Edition

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

Annahar, UNHCR spotlight Lebanon’s refugee crisis with The Displaced Edition

Audi Q3 design C2 Comms campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

Audi Abu Dhabi Ali & Sons, C2 Comms take design-led approach to rediscover Audi Q3

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