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L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

Flick Global and the Arab Advertising Organisation are investing in premium outdoor advertising infrastructure across key locations in Syria.

Flick Global brings a new vision to Syria

Guénolé Le Gall, Global Head of Performance, Xapads

Xapads appoints Guénolé Le Gall as Global Head of Performance

Dal Gill, Chief Revenue Officer, SmartFrame Technologies

SmartFrame appoints former Spotify and Seedtag leader Dal Gill as CRO

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Bukhash Brothers spotlight UAE-grown businesses through creator community initiative

Effies Saudi 2026 winners revealed

Viola with

Viola Communications strengthens agency operations with leadership appointments

CNN Academy

CNN Academy and Creative Media Authority celebrate alumni success stories ahead of 2026 edition

THE WORK

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

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