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The Royal Commission for AlUla’s Phillip Jones unveils an integrated, forward-looking destination marketing strategy that enriches AlUla’s natural and human assets.

AlUla’s advocacy-led guidebook for destination development

Campaign's 40 Over 40 recognises Reham Mufleh, Horizon FCB MENA as a leaders who has shaped the marketing industry.

Campaign Middle East 40 Over 40 2026: Reham Mufleh, Horizon FCB MENA

Campaign's 40 Over 40 recognises Ramy Mouganie, Client Leadership Director, Fusion5 as a leaders who has shaped the marketing industry.

Campaign Middle East 40 Over 40 2026: Ramy Mouganie, Fusion5

Emma Procter, Communications Director, Publsh Group on the weight of words in the age of AI

In this AI era, words really do matter

Campaign's 40 Over 40 recognises Carlos Nadal, HAVAS Creative UAE as a leaders who has shaped the marketing industry.

Campaign Middle East 40 Over 40 2026: Carlos Nadal, HAVAS Creative UAE

Dubai’s World Sports Advertising delivers OOH campaign for SAP

Abu Dhabi Businesswomen Council Ra'idah Publicis Groupe Middle East

ADBWC, Publicis Groupe Middle East bring back Ra’idah for women-led SMEs

Charlie Wright, Owner and Managing Director, JWI

People and culture: The agency investment that matters most

tourism

Beyond tourism: building global destination brands

THE WORK

Saudi a

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

IKEA discount

Advertising Creative Featured Marketing The WorkJul 20, 2026

Shantelle Nagarajan

IKEA Alsulaiman turns a football tactic into a ‘Flat Out’ discount campaign

Spotify's Guest List featuring Chef Kelvin Cheung blends music, food and storytelling, bringing Spotify Premium features to life through a supper club.

Featured Marketing The WorkJul 20, 2026

How Spotify turned guest list into a premium supper club experience

The Displaced Edition

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

Annahar, UNHCR spotlight Lebanon’s refugee crisis with The Displaced Edition

Audi Q3 design C2 Comms campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

Audi Abu Dhabi Ali & Sons, C2 Comms take design-led approach to rediscover Audi Q3

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