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Agency of

First wave of judges revealed: Agency of The Year Middle East

Audi Q3 design C2 Comms campaign

Audi Abu Dhabi Ali & Sons, C2 Comms take design-led approach to rediscover Audi Q3

McDonald's Jujutsu Kaisen

McDonald’s KSA, Them Again campaign reaches 26 million with Jujutsu Kaisen collab

Saudia Airlines launches first advertising campaign on Pinterest

gaming is more

Gaming is more than play

DORCO SLEEK launches ‘Flex Your Edge’ anthem with DJ Bliss

Campaign's 40 Over 40 recognises Mathilda Saad, APCO as a leaders who has shaped the marketing industry.

Campaign Middle East 40 Over 40 2026: Mathilda Saad, APCO

Campaign's 40 Over 40 recognises Santadip Roy, Magna Global MENA as a leaders who has shaped the marketing industry.

Campaign Middle East 40 Over 40 2026: Santadip Roy, Magna Global MENA

Campaign's 40 Over 40 recognises Piero Poli, Viola Communications as a leaders who has shaped the marketing industry.

Campaign Middle East 40 Over 40 2026: Piero Poli, Viola Communications

THE WORK

Saudi a

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

IKEA discount

Advertising Creative Featured Marketing The WorkJul 20, 2026

Shantelle Nagarajan

IKEA Alsulaiman turns a football tactic into a ‘Flat Out’ discount campaign

Spotify's Guest List featuring Chef Kelvin Cheung blends music, food and storytelling, bringing Spotify Premium features to life through a supper club.

Featured Marketing The WorkJul 20, 2026

How Spotify turned guest list into a premium supper club experience

The Displaced Edition

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

Annahar, UNHCR spotlight Lebanon’s refugee crisis with The Displaced Edition

Audi Q3 design C2 Comms campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

Audi Abu Dhabi Ali & Sons, C2 Comms take design-led approach to rediscover Audi Q3

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