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Darius LaBelle, Managing Director Middle East at November Five

November Five launches AI-driven product studio in the Middle East

Patou

Patou Nuytemans to step down as Ogilvy EMEA CEO

NeuroX maps content against emotional and intent-based signals to connect environments that may not appear similar on a surface level but share deeper contextual alignment.

Seedtag launches NeuroX to simplify contextual targeting

Firas Alkhuffash, Creative Director and AI Storyteller on animation

AI is not replacing animators; it is redefining the craft of animation

Nakhle Elhage, Chief Transformation Officer, IMI

IMI appoints Nakhle Elhage as Chief Transformation Officer

Mohamed Salah Helmy, Head of Paid Marketing, iHerb

iHerb appoints Mohamed Salah Helmy as Head of Paid Marketing for MENA region

Haus of Hendricks has announced the appointment of Christine Warren as Managing Director, as the agency enters a new phase of growth, ambition, and evolution.

Haus of Hendricks appoints Christine Warren as Managing Director

Viola Media The Digital Totem Network

Viola Media launches The Digital Totem Networks across Abu Dhabi expanding urban visibility

MCH Global’s Iqra Bukhari on how childhood videogames has rewired consumer behaviour, pushing brands beyond gamification.

How childhood videogames have influenced the modern consumer

THE WORK

Equiti FIFA campaign

Equiti Group reveals perfectly timed ‘Anything can happen’ FIFA World Cup campaign

GEMS Education Lost in Translation

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 1, 2026

GEMS Education’s ‘Lost In Translation’ meets kids where they are to experience Arabic in daily life

Fujifilm Instax Amira Adeeb

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 1, 2026

Fujifilm Instax, Amira Adeeb collab on campaign to merge music, culture and self-expression

UAE Government Media Office Billboards Cannes Lions 2026

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 30, 2026

From ‘no’ to ‘go’: Clever campaign at Cannes Lions calls creatives to try the ‘impossible’ in the UAE

Cannes Lions 2026 winners

Advertising Awards Creative Digital Event Featured Marketing Media News The WorkJun 27, 2026

Cannes Lions 2026 winners: Campaigns from the MENA region claim 20 Lions

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