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dè favela

How Power Horse, Dè Favela are building community within youth culture

Mohammed AlThaher, Regional Vice President - MEA, Sitecore

Sitecore picks Mohammed AlThaher as Regional Vice President for Middle East and Africa

As part of the new role, Amine Abou Ajram will focus on strengthening client partnerships across the Groupe's connected media ecosystem.

Publicis Media promotes Amine Abou Ajram to CCO

Digital Champions

Digital Champions reveals regional expansion, senior leadership appointments across GCC

GCC marketers rethink the role of brand as short-term pressures persist: research

India's broadcast and digital content network, Times Network, has appointed The Vantage, as its exclusive media representative in MENA.

Times Network appoints The Vantage as exclusive media representative for the region

Xawiya Studios’ Abhinav Sinha on the enduring tension between creative tools, authorship, and how creativity is perceived

The tool is not the author

How to make the most of the data you already have

Results Advertising’s Amr Sallam on why emotion and meaningful storytelling are key to earning attention.

Make me feel something

THE WORK

UAE Government Media Office Billboards Cannes Lions 2026

From ‘no’ to ‘go’: Clever campaign at Cannes Lions calls creatives to try the ‘impossible’ in the UAE

Cannes Lions 2026 winners

Advertising Awards Creative Digital Event Featured Marketing Media News The WorkJun 27, 2026

Cannes Lions 2026 winners: Campaigns from the MENA region claim 20 Lions

Featured Marketing The WorkJun 25, 2026

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

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