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Saudi Tourism Authority’s Arcan Murshid reveals why destination marketing is about giving travellers memories they want to take home.

Saudi Report 2026: You dont market a country, you shape how it’s seen

I propose we stop asking what AI can do and start asking what it should do. Efficiency is not a strategy. It is a hygiene factor.

The next saudi transformation won’t be digital; it will be resilient

Amid data, data everywhere, the drops to drink are the ones that help a person feel seen, make a decision with ease and come back again, writes Chris Solomi

Data, data everywhere, not a byte to eat

OMD MENA’s Saleh Agha explores why brands must look beyond birth years and into culture, context and the emerging ‘third space’ to build meaningful cross-generational growth.

Why generational marketing in 2026 demands an emphathetic lens

The AI

Saudi Report 2026: The AI inside-out shift

Westfield Saudi Arabia builds anticipation for official opening with episodic series

Brazen MENA has partnered with SOCIALEYEZ to expand its Unite initiative, increasing support from three to six independent businesses.

Brazen MENA partners with SOCIALEYEZ to expand ‘Unite’ initiative

Anghami explains the need to build experiences that live beyond the match; sound and stories that fans carry long after the whistle.

How brands will win the next world cup through sound and the scroll

The campaign aims to frame “Ahlan Asia” as a cultural invitation for AFC Asian Cup 2027 that is rooted in hospitality and unity.

Saudi turns ‘Ahlan Asia’ into the heart of AFC Asian Cup 2027 campaign

THE WORK

Cannes Lions 2026 winners

Cannes Lions 2026 winners: Campaigns from the MENA region claim 20 Lions

Featured Marketing The WorkJun 25, 2026

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

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