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Deloitte’s Digital Consumer Trends 2026 Report finds generative AI is rapidly becoming part of everyday life in Saudi Arabia, signalling a new phase of digital maturity.

Deloitte’s 2026 Digital Consumer Trends Report reveals AI is the default for Saudi consumers

AI assistants are a natural part of everyday workflows, becoming the place where ideas are explored and plans begin to take shape and Canva is working to make design a natural partner of those conversations.

Canva expands design creation within Google Gemini

Call for listings – Campaign’s Audio & Radio Guide 2026

How brands in the Middle East can triumph during the 2026 FIFA World Cup

WATCH IT

WATCH IT launches ‘Mini-Drama’: Drama that fits your scroll

“Modern OOH environments no longer behave in isolated moments,“ says Hills Advertising's Rabih Bekai, “They behave cumulatively.”

Why OOH can no longer be sold like OOH

Private View by Tyra Creative’s Tyra Shakil

A new Ipsos MENA study with TikTok and Statex introduces a new framework for creator marketing, shifting focus from vanity signals to deeper performance measurement.

Ipsos and TikTok decode what really drives creator impact

OFFLINE EDITIONS gathered voices from media, marketing, hospitality and culture for a day of panels, activations, workshops and conversations in Dubai.

OFFLINE EDITIONS opens conversations on creativity and community in Dubai

THE WORK

Cannes Lions 2026 winners

Cannes Lions 2026 winners: Campaigns from the MENA region claim 20 Lions

Featured Marketing The WorkJun 25, 2026

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

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