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Grand Millennium Hotel Dubai has made history as the first hotel in Dubai to launch its own AI influencer, Zaya.

Grand Millennium Hotel Dubai launches an AI influencer, Zaya

X announces three new features to its new Ads Manager platform which is making advertising simpler and more accessible for businesses.

X announces three new features on its platform

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Rentify launches BELONG, turning rent into recognition for UAE residents

Pinterest announces a new tool that lets creators connect their Amazon Storefront directly to their Pinterest account.

Pinterest adds Amazon Storefront linking for creators

New Snap research shows real-time conversation, community and mobile engagement are becoming central to how fans experience football.

Snapchat research reveals how football fandom is moving beyond the match

Pop Up Global's Amy Morris argues that entertainment is a key driver of community, recovery and growth across the Middle East.

Why the smartest entertainment leaders are choosing to stay in the Middle East

spending

When the world stops spending, the brave ones win

The bounce-back reflex: comms after a crisis in Lebanon

The integration will give BMW and MINI drivers and passengers access to live sports, movies, series, Arabic content and Starzplay originals.

BMW turns cars into a connected screen with STARZPLAY

THE WORK

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

Saudi a

Advertising Creative Featured Marketing Social Media The WorkJul 21, 2026

Shantelle Nagarajan

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

IKEA discount

Advertising Creative Featured Marketing The WorkJul 20, 2026

Shantelle Nagarajan

IKEA Alsulaiman turns a football tactic into a ‘Flat Out’ discount campaign

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