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FXPesa partnership signing ceremony with Nairobi City Thunder

Equiti Group’s FXPesa reveals sports sponsorship deal with Nairobi City Thunder

Campaign Middle East rounds up the latest AI platform updates from May. Here are the key highlights:

AI platform updates you need to know from May 2026

Campaign Middle East rounds up the latest updates on social media, and content and streaming platform from May. Here are the key highlights.

The platform updates you need to know from May 2026

Donnelly moves up the ladder at Hanover, having been part of the consultancy for more than six years where she also lead the firm’s Corporate Practice in the region.

Hanover appoints Samantha Gregson Donnelly as Middle East MD

Dreame Technology, a leader in innovative home appliances and smart home solutions, has announced a partnership with Cristiano Ronaldo.

Dreame Technology names Cristiano Ronaldo as new global ambassador

Ariel

Ariel taps into the emotional load behind everyday household moments

Jack Ryan Ghost War

Dubai DET supports filming, release of Amazon MGM Studios’ Jack Ryan: Ghost War

Philip Smith, Media Solutions Director, The Vantage on global brands and content partnerships

Cognitive friction: why serious brands need uncomfortable editorial environments

AC Milan

AC Milan and Dubai Culture mark Eid Al Adha with Emirati collaboration

THE WORK

Cannes Lions 2026 winners

Cannes Lions 2026 winners: Campaigns from the MENA region claim 20 Lions

Featured Marketing The WorkJun 25, 2026

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

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