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Campaign Middle East reached out to industry experts to find how the customer experience gap is created and what needs to change to close iat.

The experience gap: disconnect between delivery and customer encounter

Pinterest's latest Summer Trend Report suggests consumers are increasingly turning to sport for inspiration in their lifestyle.

Pinterest summer trend report 2026 reveals new consumer insights

Pinterest unveiled new AI tools designed to improve ad performance, streamline workflows and support conversational discovery.

Pinterest unveils new AI tools for marketers

Grand Millennium Hotel Dubai has made history as the first hotel in Dubai to launch its own AI influencer, Zaya.

Grand Millennium Hotel Dubai launches an AI influencer, Zaya

X announces three new features to its new Ads Manager platform which is making advertising simpler and more accessible for businesses.

X announces three new features on its platform

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Rentify launches BELONG, turning rent into recognition for UAE residents

Pinterest announces a new tool that lets creators connect their Amazon Storefront directly to their Pinterest account.

Pinterest adds Amazon Storefront linking for creators

New Snap research shows real-time conversation, community and mobile engagement are becoming central to how fans experience football.

Snapchat research reveals how football fandom is moving beyond the match

Pop Up Global's Amy Morris argues that entertainment is a key driver of community, recovery and growth across the Middle East.

Why the smartest entertainment leaders are choosing to stay in the Middle East

THE WORK

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

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