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ABG is one of the select group of bodies joining Google's Priority Flagger Program with access to a dedicated reporting channel for the platform's ads.

ABG to help flag policy-violating Google Ads across the region

Saleh Agha

Campaign Middle East 40 Over 40 2026: Saleh Agha, OMD UAE

MMS TikTok

MMS partners with TikTok as official advertising reseller in Saudi

Tariq Al Sharabi

Campaign Middle East 40 Over 40 2026: Tariq Al Sharabi, Cicero & Bernay

PUMA’s Jonathan Bannister explains the need for brands to build genuine relationships with local creatives, athletes and communities.

How communities are shaping the future of sports marketing

Dubai Holding Real Estate’s Brett Stephenson explains why brands must shift from personalisation to prediction.

From personalisation to prediction

Cartoon Network and Cartoonito unveil their July MENA line-up with new episodes and themed programming blocks.

Cartoon Network and Cartoonito unveil July programming line-up across MENA

Saad Abu Touq

Campaign Middle East 40 Over 40 2026: Saad Abu Touq, Memac Ogilvy

Acast's Megan Davies and The Vantage's Manoj Khimji explores why podcasting has matured as a medium and why MENA can no longer ignore it.

Why podcasting deserves a bigger seat at the media table

THE WORK

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

Saudi a

Advertising Creative Featured Marketing Social Media The WorkJul 21, 2026

Shantelle Nagarajan

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

IKEA discount

Advertising Creative Featured Marketing The WorkJul 20, 2026

Shantelle Nagarajan

IKEA Alsulaiman turns a football tactic into a ‘Flat Out’ discount campaign

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