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stc tv and LiveLike join forces, for personalised content and interactive experiences

Community and commerce: Weaving the story of Ramadan 2025

Finding your voice as a woman in media

adidas says ‘You Got This’ to those who need to hear it in 2025

Why brands, marketers should pay attention to the TikTok Awards

J1 Beach

J1 Beach, OUI spotlight ‘Spirit of the Riviera’ in latest campaign

snore in-snore coupons score Sleepzone Impact BBDO Impact Proximity AdPro&

Loud snore = large discounts in Sleepzone ‘In-$nore Coupon’ campaign

skills

Skills and strategies that marketers need to thrive in 2025

125,000 SEO datapoints and SERP – How to rank on Google’s first page

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The Last Crescendo

Opera enters the boxing ring for Riyadh Season’s The Last Crescendo

Advertising Creative Digital Featured Marketing Social The WorkFeb 11, 2025

Mountain Dew x Doritos duo take a daring route to reach Gen Zs in Iraq

Hilton

Advertising Creative Featured The WorkFeb 11, 2025

Shantelle Nagarajan

Hilton and Saudi Tourism Authority invite tourists to Kingdom with global campaign

From left, photograph by Elias Diab which was censored by social media algorithms, compared with an illustration by artist Keira Rathbone highlighting the reality of war by solely using letters and symbols typed on a typewriter, which escape automated social media censorship filters.

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkFeb 10, 2025

Lebanon newspaper campaign reveals algorithm censorship of war correspondence

The Agent, brands for less

Digital Featured The WorkFeb 10, 2025

Brands for Less latest campaign, ‘The Agent’, showcases sourcing process

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